Wednesday, 5 December 2012
Pumpkins, Santa, Valentine and eBanking
Last Halloween I happened to go to a bank branch... and it was decorated for the occasion, Jack-O-Lanterns, spider webs and some bats here and there... and it was fun... it felt like my the bank was relating to me and to the mood of the customers... after all Halloween was very present in our thoughts at the time. In my case because there was a party and people will disguise themselves and it will be fun, but I have friends with kids that were also in the mood because they shared those moments with them.
In a nutshell, the bank was part of the moment and it felt just right to see decorations like those.
Later that day I accessed my online banking... and nothing, exactly the same as the day before or even the month before for that matter.
It is an interesting situation, as I was only fortuitously at the branch during those days, but I access the online and mobile banking much more (several times a week).
Most probably, I missed the efforts made by the bank in the branches for other "social events"... I don't even know if they actually did something for these events.
So, shouldn't Online and mobile banking interfaces start dressing up for the occasion? Should, at the very least, interfaces respect these social events? Christmas, the new year, Valentine's day, thanksgiving, Halloween, the national Day (independence, Canada's day, Saint Jean, etc), "take the bus" day, etc.
While mostly cosmetic, these changes can improve the "personality" of the bank and bring it closer to its customers. And that is a good thing, because we trust more and we care more about someone or something that is closer to us.
Happy holidays to all of you!
PS: and just as a test: have you spent more than the usual milliseconds looking at the cute Piggy Santa here? did it make you feel a teensy bit happier? why don't you tell me in the comment section?
Subscribe to: Post Comments (Atom)
Piggy Santa I can live with or without. The concept you're pursuing is very compelling... and I hope you're allowing for personalization (or at least segmentation) since what plays for one member/customer doesn't for another.ReplyDelete
Glad to see another company serious about helping FIs do a better job with their largest branch. Can't wait to see what you produce!
Hi Randall, thank you for your comment. Recognizing the personal characteristics of a customer (how does she like to be treated, with what frequency, how deeply the FI needs to involve into her life, etc) should be a key part of any online FS offer that wished to bond with the customer. At exagens we are taking those into account to provide a truly personal experience.Delete
The more we are, the greater the chance we have to improve things for the FS customers!
I agree with you Jorge. People want to feel connected to the organizations they interact with; whether in person or online. Banks are improving and will continue to improve if they pay attention to their customers "life transactions". Focusing on these transactions will help the bank provide EACH customer with a unique personal experience; one that refelcts their individual "seasonal" moods. Ultimately creating trust and most important to banks...customer loyalty!ReplyDelete
P.S. The Piggy Santa rocks!
Thank you for your comment Ryan. Hopefully the banks and credit unions will realize soon enough that they "need" to do that and that technology today can make it so much easier than before.Delete
the world is changing, the way we live and do things is changing and the method in which even Santa communicates is changing. Santa Claus For HireReplyDelete
Being exposed to nature can make people think better. This means which you can plan the other steps that you need to do in an effort to clean your household well. You can put in writing a begin things that you might do in the process. House maintenance DIALAMAID are not going to seem overly complicated provided that you have a policy. deep cleaning dubaiReplyDelete
When you don’t include any necessary oils at the moment in your residense then you should utilize grounded gourmet coffee around tea-lights, they will absorb stinky odours. In contrast, keep your bathroom fresh by means of dropping some droplets connected with essential oils from the toilet report cardboard. cleaning services dubaiReplyDelete
The particular maid still may not hang around throughout the day making quirky feedback while food preparation and washing. A service should come once weekly, twice weekly, or when every a fortnight. You will probably be billed consequently. The maids will come in pairs or sets of three folks, and they are going to tackle the particular chores swiftly and efficiently while you're at work or possibly tending in your children. maids in dubaiReplyDelete
Practicing the expertise of responsible and reliable maid providers may expectedly require an abundance of funds, but at a minimum thoroughly certain you will be provided through someone no one can work well. Those who would like to apply to help you such providers have to check a well-rounded selection operation. move In & move out cleaning services dubaiReplyDelete
The Star Casino Launches New Poker RoomReplyDelete
A new poker room and poker room will open in the Star 전라남도 출장샵 Gold Coast. The Star Casino in 동두천 출장안마 Gold Coast 구미 출장마사지 will feature 의정부 출장샵 a live action poker 영주 출장샵 room and poker
There is no sure means of telling when a slot machine is about to hit. Slot machines are ruled by Random Number Generators, which ensure a completely 더킹카지노 unpredictable consequence every time you spin the reels. The finest means to enhance your chances to win at slots is to ask the right questions and search for the right numbers. There aren't any simple hacks, slots tips or tips to successful on slot machines. Never play more money than you'll be able to|you presumably can} afford to lose and by no means underestimate the dangers of playing dependancy — even whenever you play enjoyable slot machine games free of charge. And when you really feel things might be getting out of hands, search skilled assist.ReplyDelete
Each casino has its personal software so you will want to obtain new software from each on-line casino for roulette games to work. You can also play in no obtain casinos that permit you to play in your browser, however you'll nonetheless have to register with the 아벤카지노 casino on-line before you can use use|you need to use} their software. There are a huge array of various roulette variations, each with their very own distinct rules and player odds. It’s essential to know the assorted types of roulette games before you get began.ReplyDelete
Are you are looking for IFSC Code of VASAI JANATA SAHAKARI BANK LTD, Contact Track Bank IFSC.ReplyDelete